That's why I urge you to think twice before sending your BUSINESS clients typical "CONSUMER" promotional products.

Don't get me wrong... pens, mugs, mints, and other such gifts are nice gestures. But because they don't tap into a business person's "make money" mindset, instead of producing a giant promotional SPLASH, you might be making barely a ripple.

LISTEN: The idea isn't to give customers and prospects a bunch of gifts from the goodness of your heart.   No...

The idea is to give them useful gifts that PROMOTE YOUR BUSINESS and help you make more money!  (That's why they're called "Business Promotional Items" and not simply "Business Gifts."

That's why I created this powerful NEW way to advertise your products and services... and score points with current customers and prospective buyers.

It's an EASY and LOW-COST custom business promotional item that keeps your name in front of them by giving something of real value... something that can help them make money... boost their business... ... and have YOUR company to thank for it... over and over again!

YES! It's the 50 Most Important Ideas from My Nationally Famous Advertising Training Seminar: AdvertisingMagic!™ ... in a fast-reading 32-page guide personalized for your business

That's right. The same seminar that "wowed" chamber executives and members nationally for over a decade and a half.

The same seminar that's so loaded with practical "how-to" info that many chamber directors called it their "Seminar of the Year."

Click Here for feedback from nationwide sponsors.

And best of all, it's now a fast-reading, "fast-teaching," 32-page high-content guide in an easy-to-mail, easy-to-carry (3-1/2" x 8-3/8") slim format... that advertises YOUR business, YOUR products, YOUR services on both the front and back covers.

• TRADE-SHOW HANDOUTS: Want to make an impression at the show? There's no better gift for other businesses--and nothing that makes more sense--than something specifically designed to help them increase profits. After all, isn't that why they're at the tradeshow in the first place?
  
  While your competitors are busy handing out the plastic "travel" mugs and foam-rubber "stress balls," you'll be presenting a real business gift of knowledge, power, and success... while your logo and entire full-page ad enjoy the ride.
  
  Slick paper... high-quality full-color offset printing... and thick 32-pages of information, Advertising Magic! Guides have a high-perceived value that helps start conversations and get your foot in the door. Plus, it advertises your company every time it's referred to and passed along to others.
  
  Personalized for your company, your company name or logo and full-page ad is a constant reminder of your generosity. It acts like a non-stop salesperson that delivers more than just your name and phone number... but your entire full-page sales message.
  
  
• GIFT WITH ORDER: Want to stimulate sales? There's nothing like offering "Free Gift with Order" to help boost responses to your offer. This one concept alone helped Mary Kay Cosmetics grow from a Dallas storefront into a massive operation with over 800,000 reps in 37 countries... with total annual sales over $2 billion!
  
  Meaning? Always offer a gift with their order... especially one they can keep even if they return the merchandise. And when you advertise this fact, the psychological effect is tremendous! Why? Because it tells your buyer that they'll always come out ahead. Result? They'll be more likely to take the risk and try what you're selling. My Advertising Magic! Guides are the perfect, low-cost way to do this for any business selling to other businesses... no matter what kinds of products or services you sell.
  
  REMEMBER: Other businesses' #1 concern is the success of their own business! "Stress balls" and coffee mugs do not--CAN NOT--tap into this powerful mindset. Nor do t-shirts, baseball caps, foam rubber soda-can holders, or many other such products. They do not suggest the kind of value that a high-content, 32-page business guide does.  They can't help businesspeople make money!
  
  Still not sure? TRY THIS TEST: Tell a few prospective customers that you want to help them drink coffee and relieve stress by squeezing a foam rubber ball... and see how they respond to you. Result? They'll think you're BONKERS, of course!
  
  Next, tell them you're going to teach them 50 tested and proven ways to help them SELL MORE products... SELL MORE services... and MAKE MORE MONEY... all based on tested and proven New York ad-agency psychology.  Is there any doubt? Of course not. You'll have their undivided attention! And when they realize it's a free gift from you, you're an instant hero.
  
  Click on the PLAY button below (the triangle) and listen to my brief message:
  
  
  
  
  
• INQUIRY BOOSTERS: Want to pump up the inquiries? Put a small image of the Advertising Magic! Guide in your ad and say, "FREE! 32-Page Guide: The 50 World's Greatest Advertising Secrets" and watch the lift in your response. (Since some may respond simply to get the free guide, be sure to test your conversions against a non-free guide offer. (Better still, bury the freebie offer.)  Generally, if your ad is well-targeted, more inquiries ultimately result in more sales. 
  
  
• BUSINESS THANK YOU GIFTS: Need to say "THANK YOU" to a good customer... a long-time client... or a new prospect? What better way to thank them than with a gift that helps them succeed... while also tastefully advertising your business and products. Just slip one into their order and the guide will do the rest. A surprise gift like this helps create positive feelings for your company... which can only be good! I can even imprint your Advertising Magic Guides with your own personalized "Thank You" message.  Hey, that's class!  ;-)
  
  
• NEW BUSINESS DOOR-OPENERS: Need to get your foot in the door? Use psychology! Listen: Did you ever hear of the psychological theory called, "Reciprocity Norm" or "Exchange"? It's fascinating... and really works! It's based on the social norm that says, "If I give you something, you are obliged to return the favor and give me something in return."

When you give prospective clients a copy of the Advertising Magic! Guide, you instantly tap into this behavior. That means if you're still handing out boring business cards alone... STOP! Truth is, most people bury them in a drawer or toss them in a trash can when they clean out their wallets. (Okay, I admit to doing this several times myself.)

Fact is, plain old business cards do not tap into this social norm. They don't elicit the reciprocity behavior. That's because they really don't mean anything to the recipient. They have little value.

So instead of the boring old, completely expected business card, say something like, "Hey Jim... here's my business card and a little gift for you. This guide teaches 50 tricks of New York ad-agency psychology to boost your advertising response. We use it at [YOUR COMPANY NAME] and I thought you'd find it valuable."

Or modify this script and say whatever's comfortable for you!

The guide's $10.00 cover price reinforces its value even before it's opened, making you look even more generous... and setting the stage for a friendly and potentially profitable business relationship!

1. ... It's the Perfect Business Tool because its contents interest every businessperson on the planet. It's for every business who wants more business and needs to advertise to get it. You don't have to worry if it's appropriate or makes the right impression. It is and it does.
   
   
2. ... It's the Ideal Advertising Vehicle because your company's name, logo, and ad don't just get seen once, but repeatedly... again and again... every time it's picked up, passed around, read and reviewed. Whether it's laying face up or face down, your company makes an impression. And because it's often shared with co-workers, the impressions don't stop with the original recipient!
   
   
3. ... It's the Ideal Trade Show Giveaway because it instantly conveys value. Plus, it's appropriate no matter what kind of businesspeople you encounter. It's also tasteful, practical, and immediately useful. And it doesn't trigger the silent, "Woopie... another one of these!" responses.
   
   
4. ... It's the Perfect Gift-With-Order because of its high perceived value and low per-unit price. It helps give prospects that extra little nudge they may need to place the order. Tell them they can keep it, even if they return their order, and you add an extra psychological punch. Each carries your full-page ad, so you benefit any way you look at it!
   
   
5. ... It's a Super Inquiry-Booster because it's appropriate and complementary to whatever product or service you're advertising (unlike many other incentives companies use today). All businesses are interested in learning more about advertising and they already know the value of doing it correctly, therefore Advertising Magic! conveys a tasteful, positive impression regarding the professionalism of your company.
   
   
6. ... It's a Powerful Business Card Enhancer because it takes what's otherwise a near-worthless 3 ½" x 2" piece of cardboard and adds the value of 20 years of in-the-trenches business training by America's #1 Small-Business Advertising Psychology Expert. So rather than getting lost in someone's wallet or buried in their glove compartment, your card "hitches a ride" with a valuable 32-page pocket-sized seminar that begs to be referred to, time and again. Attached to the Advertising Magic! Guide, whose card do you think will get more favorable treatment and be referred to more often? The answer is obvious.
   
   
7. ... It's Attractively Priced for Most Any Business. No, you don't have to buy tens of thousands to get a good price. That's because Advertising Magic! Guides are pre-printed in large quantities and then personalized especially for your company. Of course, the more you buy, the bigger your discount. But you can order as few as 250 copies... and get the same service and attention as the big Fortune 500 purchasers.
   
   
8. ... It's So Easy to Order! Simply CLICK HERE.

Listen: I want you to feel comfortable enough to place your order right now. That's why I stake my excellent international reputation on these 4 powerful claims:

And with that long-winded presentation (whew!), simply Click Here to order!

Talk to you soon!

Drew Eric Whitman, D.R.S.
Direct Response Surgeon™
AdSurgeon.com

P.S.  Click to see more information about the high-content seminar that the 32-page Advertising Magic! Guide is based upon... and details about some of the powerful information it teaches your clients, prospects, and other recipients.

© 2009Drew Eric Whitman. All rights reserved.

HOME  ORDER  ARTWORK